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Are you losing customers with bad links?

It takes a good bit of planning and effort to get a client, or prospect, to land on your website. Congrats! Now, don’t go and blow it by sending them on their merry way.

It’s very common to include links to other websites or resources within the body of your latest and greatest. And that’s fine! However – please be aware of one small detail that can make a big difference: whether your link is in the same, or a new, window.

If your link is within the same window, you’ve just lost ’em. Your visitor, and their online experience, is now managed by someone else. However, you can easily maintain your connection by opening any links in a new window. That way, when they “X out” they’ll be back at your page.

What’s your action step? What do you want a visitor to do at this point? Knowing how to handle question this can make a big difference in the effectiveness of your website.

The example below is a link that takes you to my personal webpage. It’s an example of how to insert a hyperlink using the current WordPress editor. When you click on it, notice your browser opens a new window. And, when you “x out” of that window, you’re back here! Your editor may vary; just look for the option to “open in new window” when creating the link:

Click here for Randy’s personal website.

If you’re comfortable with html coding, and have access to the “raw” or “text” version of your page, here’s how to include a link using html, that opens in a new window, using the qualifier: target =”_blank”:

<p style=”text-align: center;”>Click here for <span style=”color: #0000ff;”><em><span style=”color: #0000ff;”><a style=”color: #0000ff;” href=”http://www.randykenyon.com” target=”_blank”>Randy’s personal website</a></span>.</em></span></p>

WordPress Security Release – Update to 4.2.1

WordPress Security Release – Update to 4.2.1

WordPress doesn’t frequently tag an update or new version as “critical,” so when they do I pay attention. If you administer a WordPress site, you should as well. 4-28-2015 7-54-47 AM

How to center your 2014 theme WordPress website

How to center your 2014 theme WordPress website

customizing the 2014 theme

by default, 2014 is left-aligned

Do you love the look and feel of the built-in 2014 theme that comes with WordPress?  Yeah, me too; except on any decent-sized screen the left alignment makes the right side look terrible.  That’s the problem…the solution?  Simple, just edit the stylesheet (style.css) that governs the website in question, and add the following code:

But first…if you haven’t already, you should create and activate a child theme.  Otherwise, any customization to the 2014 theme like the ones discussed here, will vanish with the next upgrade or re-install.  For more on child themes in WordPress (they’re really not that difficult), visit this recent post.

Since the theme’s container uses the class site, you can center it by setting the container’s margin to 0 auto. Add the following code to the style.css you just created in your child theme:

.site {
margin: 0 auto;
}

Then apply, visit the site, and refresh your browser.

Blog Widget Area

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