Go Ahead! Try it without…
…without the three w’s, that is.
Most websites can be addressed with, and without, the “www” (world wide web) prefix. Unless you altered the default domain name service setup when you established your domain name, it’s a good bet that your website accommodates both.
So What? Why should I care?
Here’s why: Even though entering www.mysite.com and plain old mysite.com both take you to the same website, search engines see them as TWO DIFFERENT WEB SITES. If you’re trying to rank higher in the search engine results (SERP) pages, it can make a big difference. Properly using a “301 redirect” will consolidate the benefits of inbound links for your preferred domain name. One URL with 20 inbound links will rank higher than either domain that has only 10 inbound links each.
Once you’ve decided which version prevails (usually the “www” version), it’s a matter of implementing either through your DNS manager panel, or by editing the htaccess file in the root directory of your hosting account. Neither of these methods warrant more discussion here; they’re too technical for the intended audience of this blog. The purpose of this post is simply to make readers aware, and to suggest hiring an expert when considering search engine optimization (SEO) tactics. And, if you’re not a site owner, hopefully this article will save you a few (million) keystrokes over the course of your online life!Footnote: A 301 redirect analysis and solution is included in Piedmont’s “Flatlander” website maintenance package.